Dollis Hill Flowers Privacy Policy - GDPR Compliance

Introduction and Scope

At Dollis Hill Flowers, we are dedicated to safeguarding your personal data and maintaining your trust. This Privacy Policy explains how we collect, use, store, and protect the information of all customers placing orders with Dollis Hill Flowers from Dollis Hill and the surrounding districts. Our policy is designed to ensure full compliance with the General Data Protection Regulation (GDPR).

What Data We Collect

When you place an order with Dollis Hill Flowers, we may collect various types of personal information, depending on the nature of your interaction with us. The data we typically collect includes:

  • Identity Data: Your full name and, if applicable, names of recipients of floral arrangements
  • Contact Data: Delivery address, billing address, and occasionally postcode information relevant to service availability
  • Communication Data: Details regarding your order, your preferences, and any correspondence or instructions provided to us about your floral order
  • Transaction Data: Information regarding payments to and from you, and other details of products and services you have purchased from us, including order history
  • Technical Data: In some cases, limited device and usage data such as IP address, browser type, and referring/exit pages may be collected via our website for the purpose of ensuring service quality and preventing fraud

Lawful Basis for Processing Personal Data

Dollis Hill Flowers processes your personal information in accordance with the lawful bases set out under the GDPR. The primary fundamental legal bases we rely on include:

  • Contractual necessity: Most of the information we collect is processed to fulfill our contract with you, such as fulfilling your order, processing payments, and delivering flowers.
  • Legitimate interests: We may use your data to improve the quality of our products and services, prevent misuse, and ensure safe operation of our business, so long as these actions do not override your interests or fundamental rights and freedoms.
  • Legal obligations: Certain information may be retained to comply with laws, such as record-keeping obligations for taxes and accounting.
  • Consent: For non-essential contact, such as occasional marketing updates, we will obtain and rely upon your explicit consent, which you can withdraw at any time.

How We Use Your Data

We use your personal data only for the purposes for which it was collected, and primarily to:

  • Process your orders and deliver your floral arrangements
  • Respond to your queries, feedback, or requests
  • Manage payments, fees, and charges
  • Communicate order confirmations and delivery updates
  • Comply with applicable legislation or regulatory requirements
  • With your consent, send information about our products, services, or promotions
  • Ensure proper administration and improvement of our systems and services

How Long We Retain Your Data

Personal data collected from you will only be retained for as long as necessary to fulfill the purpose for which it was initially collected, including for satisfying any legal, accounting, or reporting requirements. Order-related information is typically retained for up to seven years to comply with our legal and tax obligations. Marketing consents are reviewed regularly, and any information retained solely on the basis of your consent will be erased without undue delay after a withdrawal of that consent. When your data is no longer required, it is securely deleted or anonymised.

Use of Processors and Third Parties

Dollis Hill Flowers may share necessary parts of your personal information with third-party providers (processors) that help us operate our business effectively and deliver your orders (for instance, payment processors, delivery partners, or IT service providers). Each processor is carefully vetted to ensure they process your personal data in line with strict contractual obligations and in compliance with GDPR requirements. We do not sell your personal data to any third party, and your information is never used for purposes other than those for which it was originally collected.

Your Rights Under GDPR

As a customer of Dollis Hill Flowers, you have several rights regarding your personal data. These include:

  • Right of Access: You can request access to your personal data and obtain information about how we process it.
  • Right to Rectification: If any of your information is inaccurate or incomplete, you can request it be corrected or updated.
  • Right to Erasure: Under certain circumstances, you may ask us to delete your data ("right to be forgotten") unless we have a compelling legal reason to retain it.
  • Right to Restrict Processing: You may request that we restrict or suspend processing of your personal data in certain situations.
  • Right to Data Portability: Where applicable, you may request to receive a copy of your personal data in a commonly used, machine-readable format, or have it transmitted to another controller.
  • Right to Withdraw Consent: Whenever processing is based on consent, you can withdraw your consent at any time.
  • Right to Object: You have the right to object to certain types of processing, such as receiving direct marketing.

Data Security

We are committed to ensuring the security of your personal data. Appropriate technical and organisational measures are implemented to prevent unauthorised access, accidental loss, destruction, or damage of your information. Only authorised personnel or trusted third parties who need to know your information for business or legal reasons will have access to it, and only within the strict terms of this privacy policy.

Changes to This Policy

Dollis Hill Flowers may review and update this Privacy Policy from time to time to reflect changes in our practices or updates to regulatory requirements. We encourage you to review this policy periodically to remain informed about how we protect your data.

How to Contact Us

If you have any questions about this Privacy Policy or your rights under GDPR relating to Dollis Hill Flowers orders within Dollis Hill and surrounding districts, please contact us using the methods provided on our website or at our place of business. We will address your concerns as promptly as possible.